Like many great grassroots movements, Sunday Supper started off with one determined mom as the driving force. Isabel Laessig grew up in a home where her immigrant parents both worked, but nothing was more important than gathering around the family table each evening, or as often as possible.
As a busy working mother herself, she continued that tradition as her family grew from two to three to four children. It wasn’t until her eldest went off to college that Isabel found out how much those family meals meant to her children as well.
It was a casual conversation about what her daughter would miss the most up at school, but the response hit a soft spot that made Isabel ache for the families who don’t gather every day.
“Mom, it’s the time we spend in the kitchen and around our family table.”
She started her blog, Family Foodie, to record family recipes for her children and to encourage others to get in the kitchen together.
The year 2011 was a boom time for new food blogs and Isabel found a like-minded community in the blogging world, women and men who were as dedicated as she was to creating both family memories and delicious recipes to share.
By sharing each other’s recipes and blog posts, the informal Sunday Supper group extended their reach and engagement with readers on all social media platforms. Not only that, but their activity began garnering the attention of brands that wanted the Sunday Supper bloggers to promote their products.
Together we accomplish more.
As the ad hoc movement grew, Isabel knew that continued growth would need more structure. A recipe website and member forum were created and Sunday Supper got its own social media accounts. While she welcomed the financial support of brands to spread the Sunday Supper mission, their products would have to be ones that Isabel and the other members would welcome into their own homes. Keeping the trust of the growing number of Sunday Supper Movement followers was of utmost importance.
At the heart of every Sunday Supper Movement decision is our mission to bring back Sunday Supper around the family table in every home.
We believe that by leveraging our global reach and partnering with brands and services that are like-minded and believe in the power of that mission, we can make a big difference in the lives of all families.
Although we are known as a community of bloggers, we are much more. The members of the Sunday Supper Movement – our tastemakers – are a family that is bound not by blood but by genuine friendship and a passion for our mission.
Each Sunday we break virtual bread together as we share stories of our lives and recipes to fit a theme. Volunteers from the community act as hosts and lead the lively Twitter party every Sunday evening.
The Sunday Supper Movement is now reaching an audience
of 8 million weekly followers.
The inaugural Food Wine Conference in July of 2013 gave many of us the opportunity to meet in person for the first time. We’ve met every year since, celebrating our growing movement and learning the skills we need to improve personally and professionally.
Our Facebook group is a fun place to exchange blogging information and we truly become friends week after week, supporting each other through challenges and rejoicing together with each success.
In addition, today the Sunday Supper Movement has a core team of creative individuals that specialize in working with select brands to help them connect with potential customers, increase their brand recognition and encourage family shoppers and cooks to try their products.
Do you want to grow your customer base and social media reach? You have come to the right place! For more information on our social media/marketing campaigns and how we can help your brand, click on What We Can Do for Your Brand.
Are you a food blogger? We’d love to have you join the Sunday Supper Movement. It’s easy. You can sign up by clicking here: Sunday Supper Movement.